Strategy

Strategy Development and Implementation

Launch in UK and European roll-out of a digital platform solution “internet of things” for a global leader of hygiene industry.
Building up the first dedicated organisation outside of Europe for a luxury / super premium brand in Southeast Asia, setting up the businesses, training the teams and representing the business in the markets in a General Manager role.
Consulting and strategy workshop for Isopin, a solution that can digitize any product. www.isopin.com
European roll-out of state-of-the-art ice cream technology; adjusted value propositions market by market.
Strategy Development and Implementation (Post Merger Integration) of newly acquired business for FMCG giant.
Successful strategy development of an Asian brand of luxury head tools and launch in the Swiss and European market, in B2B, selected retail and online, seed phase. Further information at www.hairand.care
Scientific scenario development; management and implementation of the study “Strategic opportunities and challenges for consumer goods companies” in times of pandemics – a Delphi study conducted in cooperation with ACC-HSG, University of St. Gallen. Download Report
Market Expansion Services with focus on Southeast Asia – management and implementation of a Delphi-based expert panel “Market Entry Opportunities in Southeast Asia for SME…”conducted in cooperation with ACC-HSG, University of St. Gallen.
Concept development and pilot of an innovative, international schooling program “Music & English” for children – a fun development adventure for kids.

Commercial Excellence

Commercial Excellence

Marketing, Brand Management, Partner, Key Account and Sales Management and Distributor Management within three of the worlds’ top food companies: Customer Segmentation, Definition of Value Proposition, winning Business Model, Customer Journey, Customer Portraits and Omnichannel Strategy.
Management of the Swiss Marketing department for an American, globally acting media company.
Management and Development of the commercial business for CEE markets of a business unit of a giant German consumer goods company.
Launch and development of European e-shop for Swiss personal care brand.
Publication of the white paper “From offline to online, from online to offline – O to O: the O2O Customer Journey offers new growth potential”. Download White Paper
Realisation of a management workshop and development of a B2B2C strategy for a FinTech company.
Development and implementation of profitable pricing strategies for FMCG, Consumer Goods, Platform Models and others.

Digital Transformation

Digital Transformation, Post Merger Integration, Change Management

Launch in UK and European roll-out of a digital platform solution “internet of things” for a global leader of hygiene industry.
Consulting and strategy workshop for Isopin, a solution that can digitise any product. www.isopin.com
Post Merger Integration, Lead Business Transformation & Change: Integration of the Swiss commercial team of a family business into the worlds’ leading food company; organisational set up and integration of Sales, Customer Service, Logistics, Consumer Service, IT. Strengthening the super premium brands’ positioning, managing cross-functional teams, and still achieving sustainable growth.

Training & Co.

Training & Co.

Intercultural Management Training – how to do business in China – for business clients and University of St. Gallen.
Head of the Jury of the Think Tank Thurgau Youth Competition 2020.
Consulting and strategy workshop for Isopin, a solution that can digitize any product. www.isopin.com
Concept development and pilot of an innovative, international schooling program “Music & English” for children – a fun development adventure for kids.
Realisation of a management workshop and development of a B2B2C strategy for a FinTech company.

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